THE LOST ART OF SLEEP
A Paper Promo for Cyclus Print of New Leaf Paper.
Inspired by the name Cyclus, the design approach was to use sleep cycles as the overarching theme for New Leaf's Cyclus Print. Our sleep patterns have evolved over time and we generally do not achieve quality sleep in the current pace of our culture. Through the use of erratic type spacing, fragmented photography and graphic elements to represent sleep patterns and polysomnographic charts, the goal was to communicate disruption and broken patterns of sleep and the cognitive side effects of lack of sleep. The overall look and feel is intended to portray the restfulness and revitalization sleep provides, juxtaposed with the scattered state of mind that results from not enough.
Visual Design Direction, Book Layout Design, Typography and Photography
A dance poster and brochure.
Promoting performances by the Australian contemporary dance company Chunky Move, the goal of the project was to create a poster and brochure for the 2010 season which communicates the unique essence of the company. The company’s dance philosophy is diverse in form and content, seeking to redefine what is or what can be contemporary dance. Producing a distinct yet unpredictable brand of genre-defying dance, the performances are often site-specific and include new media and installation work. The design was inspired by the heavy use of electronic music and complex stage lighting effects, combined with the expressive shape of the human form.
Visual Design Direction, Typography
A mock space tourism guidebook.
This travel guide provides information on the various ways one can travel throughout the solar system, the activities available while on the trip, and the precautions one should take. The approach was to combine original photography, composite imagery and graphic illustrations to create a user-friendly yet modern aesthetic.
Visual Design Direction, Book Layout Design